• how to find fresh ways of communicating in your lyrics so that your listeners pay attention

• how to dive deep into your own experience to create rich lyrics so that your audience comes along for the journey

• how to define the core message of your song so that your song communicates clearly

• how to write interesting chord structures so that your songs are accessible but fresh

• how to structure a song and write a lead-sheet for your band practice so that you can come prepared and lead your collaborators

• how to plan out and set up your home studio so that you have all the tools you need to create good work

• how to write a song without playing an instrument so that you are not dependent on others

• how to lose your fear of singing and create a unique vocal sound so that you can feel confident when showing others your songs

• how to record a great, clean demo  so that you can convince somebody to work with you

• how to enhance your song through simple audio production techniques so that you can start communicating your own sonic language

• how to navigate a DAW (digital audio workstation like logicproX /ableton) so that your songs can come alive

• how to write a good set-list so that you can take your audience on a journey

• how to craft your own performance affirmation so that you can boost your confidence and appear in control on stage

• how to cultivate a one-to-one communication strategy from the stage so that every member of the audience feels as though you are speaking directly to them

• how to curate your own style and look so that your audience wants to watch you

• how to conceptualize an original video so that it becomes an extension of you and your music

• how to create a moodboard and develop a visual language for your video so that it is special and represents you as an artist/band

• how to create a ‘minimum-viable’ and alternative concepts for your video so that you have options on

• how to shoot your video on a budget so that you have money left-over to promote your music

• how to line up sponsors so that others are paying for your music video

• how to assemble a dream team and identify necessary roles so that you can focus on your performance on the day of the shoot

• how to plan the the big day on set so that everything runs smoothly

• how to keep everyone happy on set so that people want to keep working with you

• how to identify your ‘highest work’ and unique selling points as an artist so that you can play to your strengths

• how to identify novel and creative streams of income so that you can monetize as an artist in 2022

• how to diversify your income so that you are not relying only on gigs and streaming

• how to put together an EPK (electronic presskit) in a few simple steps so that venues or press know you’re for real

• how to self-release music on spotify & co so that your audience can enjoy your music

• how to identify which gigs will really advance your career so that you aren’t wasting your time

• how to identify the right places to play so that you have excited audiences at your shows

• how to identify high-paying unconventional locations for your shows

• how to negotiate a deal with a venue so that it’s a win for both sides

• how to conceptualize creative merch so that your audience wants to buy from you

• how to identify a target audience so that you are reaching the people you want to reach

• how to find your niche genre/market in music so that your marketing efforts are reaching your true fans

• how to create value by crafting an attractive offer around your music so that you can make money on things besides streaming

• how to set yourself apart from the pack by creating unique selling points so that people remember you and you can sustain your artist career 

• how to create a topic wheel so that you always know what to post

• how to create a brand-kit / style guide so that people enjoy being in your space

• how to create good livereels from concert performances so that people want to experience your live show

• written & recorded & released 3 full length albums and 2 EPs

• performed hundreds of shows throughout Germany & internationally

• self-managed my independent music career

• planned, directed and released 20+ music videos

• built a dedicated local fanbase, selling out venues for live-shows

• led a 6-piece band as musical director, arranger & band leader

• worked on projects as as a recording & mixing engineer

• got a teaching degree in music at the university of heidelberg

• worked as a music & theater teacher at local & international schools

• collaborated with international artists on songwriting projects

• started a songwriting community in my home town

• studied & applied digital marketing strategies (email, social media etc)

• active as a local event organizer & show promoter

• active in international online songwriting communities

• oh and started a family ;)

sometimes i’m not sure what all this makes me, but i guess it’s safe to say i’m an all-rounder ;) currently, my main focus is leading a small team of free-lancers and my band on my artist project ‘BÄR’.